Webwork For good

How important is the copy on your website? Super important. And there’s a lot more to it than catchy headlines. I got so wrapped up in it that I ended up with a master’s in technical writing. I get a lot of joy from helping people look their best online.

Mobile phones are everywhere, tablets are everywhere…and people are still using desktops and laptops as well. So your website can’t discriminate—it needs to look great on every screen. If a visitor is on a phone and your website makes them pinch to zoom or scroll left and right, they’re going to go elsewhere.

Just like anyone else, I love a quick fix to a tough problem. Some SEO specialists would have you believe that they have special knowledge that can quickly drive traffic to your site. At one time, that might have been the case. But since Google makes more money when people find the content they’re searching for, you can no longer fool the search engines with tricks. SEO fundamentals are essential, but these days, the sites with the best content, and the best partnering strategies, get the best traffic. Take a longer-term approach and you’ll be better-positioned one, three and five years from now.

Email—done right—is one of the best ways to grow your business. “The asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.” Joe Pulizzi, Founder of Content Marketing Institute. Read more on why email provides the best return on investment.