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Webwork For good
What I do
How important is the copy on your website? Super important. And there’s a lot more to it than catchy headlines. I got so wrapped up in it that I ended up with a master’s in technical writing. I get a lot of joy from helping people look their best online.
Phone Friendly Design
Mobile phones are everywhere, tablets are everywhere…and people are still using desktops and laptops as well. So your website can’t discriminate—it needs to look great on every screen. If a visitor is on a phone and your website makes them pinch to zoom or scroll left and right, they’re going to go elsewhere.
Web Development and Maintenance
WordPress is the leading platform for web development because it’s flexible. But without care and consideration, WordPress sites can become bloated and slow.
Speed matters a lot—your visitors will think much better of you, your products and your services if your website is as fast as it can be. And Google gives priority to faster sites when displaying search results.
SEO and Analytics
Just like anyone else, I love a quick fix to a tough problem. Some SEO specialists would have you believe that they have special knowledge that can quickly drive traffic to your site. At one time, that might have been the case. But since Google makes more money when people find the content they’re searching for, you can no longer fool the search engines with tricks. SEO fundamentals are essential, but these days, the sites with the best content, and the best partnering strategies, get the best traffic. Take a longer-term approach and you’ll be better-positioned one, three and five years from now.
Email—done right—is one of the best ways to grow your business. “The asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.” Joe Pulizzi, Founder of Content Marketing Institute. Read more on why email provides the best return on investment.
10% Charitable Donation
Every month I send 10% of Webwork for Good’s profits to a worthwhile organization. And it feels pretty darn good. Let me know if you have a 501(c)(3) in mind for your project.
MY Latest Work
From MY Clients
“Tom is gracious, kind, unflappable and deeply lives his values and convictions. He shines brightest when he has a problem to solve and he can singularly focus on aligning (sometimes difficult) stakeholders with his vision for making the web a better place.”
“As the owner of a busy therapy private practice, I hired Tom to build a new website for our team in a short amount of time. I appreciated his attention to detail and overall responsiveness in communicating with me and updating the site. He made things easy, by not overwhelming me with detail but also asking the right questions. He had great suggestions as they pertained to the healthcare field and helped us keep the site clean, simple and optimized. We have seen a direct correlation in new referrals with the launch of the new site. I highly recommend Tom to small business owners especially in the healthcare arena.”
“Tom and I worked together at OHSU, where he was a trusted and collaborative web colleague. Since launching our own respective practices, he has become go-to technical resource for my agency clients and has helped me build an optimized and easy-to-use consulting website for myself. Tom cares a lot about his clients, is thoughtful with his technical recommendations, and is very flexible, when projects and client needs shift…All great things for a web partner!”